February 18 2010
NATIONAL Dairy Week runs this year from 22nd to 28th February. It also coincides with the 90th birthday of The Dairy Council, which organises the week, on 24th February.
- Dairy products are nutritious and can play a vital role as part of a healthy, balanced diet.
- Dairy foods are important in the diets of all age groups
- Milk can help athletes recover after sport
- The UK dairy sector is among the world’s most innovative
- Innovation brings delicious, high quality new dairy foods to consumers
Activity focuses on a fun campaign, called ‘smile for dairy’ being launched by The Dairy council with celebrity backing. Watch the Dairy UK website for full details once the week begins!
Meanwhile, Dairy UK will be busy lobbying MPs ahead of the week with key messages about dairy products. Did you know that dairy foods are in 98% of the country’s fridges? They sell more than any other variety of food at the supermarket – more than £8bn per year – and fit easily into a healthy balanced diet.
Dairy UK will be handing MPs a blueprint to securing a profitable dairy sector so that whichever party is returned to power at the next election, they will have the information they need to make the right decisions for farmers and dairies. You can see Dairy UK's new Dairy Manifesto for more details.
Farmers will be receiving special National Dairy Week stickers for their cars and tractors. And Dairy UK is also planning to spread the good news about dairy through radio DJs and journalists.
Finally, dairy companies are joining in by telling their members all about National Dairy Week. Some are even inviting children from local schools to visit a dairy or creamery and learn about how their favourite dairy foods get from farm to supermarket shelf.
There are so many reasons to be Proud of Dairy during this week’s ational Dairy Week. What’s yours?
If you want to know more, please contact Dairy UK Communications Director Sam Fortescue at sfortescue@dairyUK.org This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or +44 20 7467 2630.